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Latest AOPT Podcast

#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.   Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads. The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…

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Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right -- I cut almost HALF. That wasn’t my mistake, though.   Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails. We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days...

4 Facebook Ad Mistakes that Are Losing You Money

Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits


Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.


One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.


There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...


Where you send your traffic matters. Learn best practices for landing pages that convert.
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